Give an Ovation: The Restaurant Guest Experience Podcast with Zack Oates
Give an Ovation: The Restaurant Guest Experience Podcast is your backstage pass to the minds of hospitality leaders, innovators, and operators who are redefining what it means to serve. Hosted by Zack Oates, founder of Ovation, each episode dives into real-world tactics and inspiring stories from restaurant pros who know how to create five-star guest experiences—both in-store and off-premise.
From fast casual to fine dining, catering to curbside, learn how to drive loyalty, empower your staff, and deliver hospitality that hits home. Whether you're a restaurant owner, operator, marketer, or tech partner, this podcast will leave you with practical insights and plenty of reasons to celebrate and Give an Ovation.
Give an Ovation: The Restaurant Guest Experience Podcast with Zack Oates
Communicating Brand Through Every Little Detail with Matthew Smith
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Matthew Smith is what you could call a CMO squared - being the Chief Marketing Officer at The Madera Group and one their brands, Tocaya Organica. Matthew has seen tremendous success in building Madera's brands (Hailey Bieber wears their to-go bag??) and we were lucky to have him on this episode. He and Zack discuss:
- Importance of branding vs product
- Matthew's "Every Last Detail" philosophy
- Keeping a strong brand off-premise
- Much more
Thanks Matthew!