The Science of Loyalty with Olga Lopategui

Olga Lopategui is a restaurant marketing expert with experience as a Marketing Manager at Pizza Hut International and as the Director of Marketing for TGI Fridays. She also holds degrees from Harvard Business School and Georgetown University Law. Olga now works as a restaurant consultant, helping restaurants make data-driven decisions to improve loyalty and online ordering. 

On this episode, Olga and host Zack Oates discuss: 

• The biggest mistakes restaurants make with loyalty programs
• The most important loyalty metrics
• Making online ordering frictionless
• Testing email subject lines
• Whether Harvard or Georgetown is harder
• More

Thanks, Olga!