Give an Ovation: A Podcast For Restaurants

Building A Bullish Restaurant Brand with Joseph Szala

September 13, 2021 Ovation Episode 114
Give an Ovation: A Podcast For Restaurants
Building A Bullish Restaurant Brand with Joseph Szala
Show Notes

Joseph Szala is a Principal, Creative, and Strategist at Vigor Restaurant Branding, a restaurant and beverage branding and marketing studio based in Atlanta, Georgia, but servicing the world. Joseph has worked with hundreds of restaurants over his career, and has written a new book distilling all of his knowledge called "The Bullhearted Brand: Building Bullish Restaurant Brands". 

On this episode, he and host Zack Oates discuss: 

  • What drives loyalty among patrons
  • Why Joseph doesn't use demographics in his marketing plan
  • Turning employees into brand champions
  • Building a brand
  • How to pronounce "Porsche"
  • More

Thanks Joseph!