The Omni-channel Restaurant with Warwick McLaren

Warwick McLaren is the VP of Omnichannel Marketing at Global Franchise Group, which includes brands such as Round Table Pizza, Marble Slab Creamery, and Pretzelmaker. He oversees the development and execution of digital strategies across GFG's portfolio, and has learned a lot about digital customer engagement over throughout the pandemic. Lucky for us, he shared a few of his main takeaways from the last year about digital restaurants: 

• Frictionless digital customer experience
• Online ordering is still up despite restrictions loosening
• Meeting your customers where they are
• Getting comfortably uncomfortable

Thanks Warwick!