Communicating Brand Through Every Little Detail with Matthew Smith

Matthew Smith is what you could call a CMO squared - being the Chief Marketing Officer at The Madera Group and one their brands, Tocaya Organica. Matthew has seen tremendous success in building Madera's brands (Hailey Bieber wears their to-go bag??) and we were lucky to have him on this episode. He and Zack discuss: 

• Importance of branding vs product
• Matthew's "Every Last Detail" philosophy
• Keeping a strong brand off-premise
• Much more

Thanks Matthew!