Give an Ovation: A Podcast For Restaurants

Communicating Brand Through Every Little Detail with Matthew Smith

February 15, 2021 Ovation
Give an Ovation: A Podcast For Restaurants
Communicating Brand Through Every Little Detail with Matthew Smith
Chapters
Give an Ovation: A Podcast For Restaurants
Communicating Brand Through Every Little Detail with Matthew Smith
Feb 15, 2021
Ovation

Matthew Smith is what you could call a CMO squared - being the Chief Marketing Officer at The Madera Group and one their brands, Tocaya Organica. Matthew has seen tremendous success in building Madera's brands (Hailey Bieber wears their to-go bag??) and we were lucky to have him on this episode. He and Zack discuss: 

  • Importance of branding vs product
  • Matthew's "Every Last Detail" philosophy
  • Keeping a strong brand off-premise
  • Much more

Thanks Matthew!

Show Notes

Matthew Smith is what you could call a CMO squared - being the Chief Marketing Officer at The Madera Group and one their brands, Tocaya Organica. Matthew has seen tremendous success in building Madera's brands (Hailey Bieber wears their to-go bag??) and we were lucky to have him on this episode. He and Zack discuss: 

  • Importance of branding vs product
  • Matthew's "Every Last Detail" philosophy
  • Keeping a strong brand off-premise
  • Much more

Thanks Matthew!